How to Create a Compelling Employer Brand During Difficult Times

Ballroom Salon III

Even the best companies go through difficult times. Whether it’s customer turnover, a product miss, bad press, competitive disruption, shaken shareholder confidence, or a business model pivot, companies still need to attract and retain top talent when the chips are down. As a young company that’s dealt with many of these challenges, Rocket Fuel has maintained a steady pipeline of talent in a competitive industry. Hear from Jennifer Trzepacz, Rocket Fuel’s senior vice president of employee success, on how the company maintains its strong employer brand in the face of headwinds.

In particular, attendees with learn:

  • Ways to increase new hire quality.
  • How to improve employee engagement.
  • How to maintain internal positive culture to retain top talent.